A Word with GHN Advisory Board Member
2019 Priorities and Growth Aspirations
Accor is facing a new moment as we have recently changed the brand positioning and announced our new lifestyle program, ALL – Accor Live Limitless –, which will be the official sponsor of the Paris Saint-Germain during the 2019-2020 season. Along with these global major changes, Accor South America is also bringing lots of news for its market. We are very excited for the Fairmont Copacabana Rio de Janeiro inauguration that will happen later this year, bringing one of our most iconic luxury brands to the South America. Also in the new brands panorama, we are bringing to our region the new lifestyle brand JO&JOE Rio de Janeiro that is planned to be released on early 2021, and following these will to bring new lifestyle brands we have plans to introduce the new brand “Tribe” soon in our region. However, it is not only new brands that inspire us, during the year of 2018 we have opened 52 hotels (7.840 rooms) and our plans to 2019 are to keep expanding our quantity of hotels, restaurants and services on the different segments and brands.
For 2019 we are very focused on our Food & Beverage pillar, which is one of the most praised service on our intern opinion researches made with customers. Focusing on improving that pillar, we want to add to our already well-respected restaurant concepts some new international and disruptive concepts acquired from our acquisitions and partnerships.
Another important segment for us is the sustainability, as we know the impact and the importance of companies on the influence of the final customer. Thinking on that, Accor has started a campaign to stop using plastic straws in all of our hotels, our next steps are to keep reducing the plastic consume in our establishments. We have also a reforestation project called Plant for the Planet that already planted more than 50 thousand trees in Brazil and Peru.
We are also excited to keep improving our diversity programs; our commitment to the LGBT+ cause has guaranteed to us several awards and recognitions in 2018 and our plans still strong for the next years. Another program on our diversity pillar is focused on gender equity, with the objective to guarantee the same rights and opportunities for everyone, and influenced by that we were able to have 50% of our hotels managed by women.
The final massage that I have to transmit is that Accor South America has several great plans for 2019/20 and we are very excited for what is coming next, we will make sure to keep ourselves updated and prepared for new tendencies and to offer our customers the best experiences.”
About Patrick Mendes
Current: in July 2015, Patrick was named CEO Accor South America, responsible for 375 hotels in operation and 117 in the pipeline, from luxury to economic brands. Alongside with more than 15,000 employees.
Experience: Patrick has worked in countries such as Spain, Portugal, the Caribbean, USA, France, Wales, and regions such as Asia Pacific, UK and Indian Ocean. After an experience as a consultant for the development of tourism in France, he joined Edenred in 1994. Based in Paris, he contributed to Edenred Development, managing sales team, marketing and developing new products. He spent two years in charge of operations for the Caribbean and Indian Ocean. In 2000, Patrick moved to Lisbon, managing Edenred Spain-Portugal and "Incentive House". In 2004, he returned to Paris and took over the Group's global business direction, being responsible for 1,000 executives of various nationalities in 35 offices on 5 continents based in New York and Paris. In 2011, Patrick took over 80 hotels, 4 to 5 stars. After two years, he was named COO for Luxury, upscale and midscale brands in South America.
Graduated from INSEAD Paris, he holds a Masters in Management (IUP Chambery) and MBA in Management and Marketing (IAE Aix-en-Provence).