A Word with GHN Advisory Board Member Mark Hoplamazian
2019 Priorities and Growth Aspirations
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 19 premier brands. As of December 31, 2018, the Company's portfolio included more than 850 properties in 60 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders.
The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Hyatt House®, Hyatt Place®, Joie de Vivre®, tommie™, Hyatt Residence Club® and Exhale® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members.
1.) Guest & Customer Personalization
Our corporate strategy includes a heightened focus on guest and customer personalization. Our approach is grounded in listening to our guests and customers and building an engagement platform around our loyalty program that is differentiated from the rest of the field.
As Chinese travel booms, we plan to double our presence in Greater China for both domestic and international travelers. Our pipeline of 27,000 rooms in China represents nearly one-third of our global development pipeline. Our joint venture with BTG Hotels’ affiliate Homeinns Hotel Group and strategic development agreement with Tianfu Minyoun Hospitality are two recent examples of our commitment to accelerate our growth in the region.
3.) Select Service
We have successfully expanded our select service brands from primarily suburban and smaller markets into key urban and international locations over time, driving enhanced rate realization and allowing us to serve more business and corporate travelers. We believe we can more than double the number of select service hotels we have around the world in the next five years.
We are maximizing our core business, integrating new growth platforms that extend the Hyatt brand into new experiences and applying discipline in order to optimize capital deployment, which includes selling some of our owned properties to fuel growth in our core business and/or new platforms. Our acquisition of Two Roads, strategic loyalty alliance with Small Luxury Hotels of the World (SLH) and collaboration with American Airlines are perfect examples of how our asset-light growth strategy unlocks value for our guests and customers.
A Holistic Approach to Wellbeing
A key differentiator for Hyatt is our focus on holistic wellbeing for ourselves, our colleagues, our guests, our owners and our shareholders, which is a true expression of our purpose – we care for people so they can be their best. We invested in the growth of Miraval and Exhale, including the newly opened Miraval Austin and the upcoming Miraval Lenox (opening 2019), launched a World of Hyatt Credit Card with 2x points on fitness and expanded our FIND experiences through World of Hyatt.