GHN Advisory Board Member 

Lindsey Ueberroth, President and CEO, Preferred Hotels & Resorts

Lindsey Ueberroth is Chief Executive Officer of Preferred Hotels & Resorts and a member of its Board of Directors. Since joining the company in 2004, Lindsey has helped solidify the position of Preferred Hotels & Resorts as an iconic global hospitality brand, a preferred partner for independent hotels, and a trusted resource for travelers seeking an authentic, independent luxury hotel experience.

In March 2015, Lindsey spearheaded the rebranding of Preferred Hotel Group to Preferred Hotels & Resorts, which represented the onset of a new consumer-facing strategy for the company. The new brand architecture redefined the way the hotel experience is rated, not by tiers or stars, but by experiences, to create stronger clarity for the company’s world-class portfolio of independent properties among travelers, hoteliers, and travel partners. Highlighting the success of that strategic move, in that same year, Lindsey led the company to achieve a major milestone in its history by generating more than $1 billion ($1.011B) in reservations revenue on behalf of its member hotels worldwide, a 15% increase over the previous year.

During her tenure as president, from June 2010 to February 2014, Lindsey’s leadership of Preferred Hotel Group helped the company’s global portfolio of member hotels successfully emerge from the worldwide economic downturn by doubling total year-end reservations revenue and generating a 25% increase in Average Daily Rate. Under her direction, the company also launched the innovative points-based iPrefer hotel rewards program; executed the introduction of three distinct brands that represented hotels and resorts in the design, boutique, and serviced residences niche categories; marked first-time presence in more than 25 new countries; and formed strategic partnerships with small hotel brands that expanded the company’s reach into key global markets.

Her strength and success as the leader of Preferred Hotels & Resorts earned her recognition in 2017 by Hotel Management as one of the 30 most influential women in hospitality. She also received back-to-back accolades in 2015, first by HOTELS magazine as one of the top 10 most noteworthy hoteliers in the world and then by Lodging Magazine as one of the 20 most influential females in the lodging industry.

Before joining Preferred Hotels & Resorts, Lindsey was an account executive at Ambassadors International, Inc., a global meetings and incentives company. Prior to that, she was a management consultant at Andersen Consulting (now Accenture).

Lindsey also serves on the Board of Directors for Historic Hotels of America. She is an active member of the U.S. Travel Association and the Young Presidents’ Organization. A graduate of Wake Forest University, Lindsey has traveled to more than 100 countries.

https://preferredhotels.com/page/executive-profiles-181