A Word with GHN Advisory Board Member
In Asia Pacific, Radisson Hotel Group remains focused on Destination 2022, our five-year strategic plan that sets out our road map to step-change the business and radically transform us into one of the top 3 international hotel companies.
In 2019, our primary goals are to drive operational excellence and brand consistency across our portfolio, to uplift guest experience. We have deployed tools to achieve this including sharpened brand identity and standards, and new quality systems and brand programs.
We had a successful first year of “Destination 2022” with 13 hotel openings and 26 new signings in Asia Pacific in 2018. We aim to double the number of hotel rooms in the region by adding 20,000 rooms by 2022.
The Asia Pacific region remains one of the most promising and energetic and is expected to lead the way for growth globally this year. Radisson Hotel Group continues to see very healthy underlying business performance with an upward trajectory. Driven growth in Asia Pacific gains scale and gravitas in the global economy, we see excellent potential across the region.
Radisson Hotel Group’s Asia Pacific expansion strategy continues to focus on the following key markets in 2019: India, China and vibrant destinations such as Indonesia, Vietnam, Thailand and the Philippines. We also anticipate growth following the introduction of our new brands Radisson RED and Radisson Collection into these markets.
What to Expect in 2019/20
Last November, Radisson Hotel Group was acquired by a consortium led by Jin Jiang International, a leading international travel and hospitality company that is also ranked as the second largest hotel company in the world.
This is an incredible milestone in our company’s history and should elevate Radisson Hotel Group to a new level of strength. Jin Jiang International, along with its subsidiaries, including Radisson Hotel Group, have approximately 12,000 hotels, over 1.3 million rooms in operation and under development and 150 million members in their combined loyalty programs.
Here in Asia Pacific, we have 217 hotels in operation and under development and we are planning to introduce the Radisson RED brand to China and India in the next 12 months.